Consumers Prefer a Nude Pic Leak to ID Theft

A new survey from MasterCard reveals the naked truth about digital privacy: Fifty-five percent of people would rather have nude photos of themselves leaked online than have their financial information stolen.

The survey of 1,000 adults was done in partnership with Braun Research in May and found that 77% are worried about their financial information and social security numbers being stolen or compromised. That worry surpasses concerns over having their emails hacked (62%) or having their homes robbed (59%). Perhaps most notable is that 55% would rather let the online world see them naked than reveal their PINs or Social Security numbers.

“Today’s digital lifestyle means consumer concerns for online safety and security trumps physical security as a close second,” Robert Siciliano, an identity theft and personal security expert, said. “It’s great that consumers have heightened awareness, but while they may understand personal responsibility they still want to feel protected by the institutions who are also responsible for protecting their data.” Read more at Credit Union Times....


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