How your subconsious keeps you from buying life insurance

When we’re thinking logically, we know we should buy life insurance. And yet so many of us don’t.

When asked about it, people say it costs too much, or they don’t have time to sort through its complexities. But those may just be excuses cooked up by the subconscious, according to a new study.

3 reasons we don't buy life insurance:

1. Loss aversion.
2. Present-day bias.
3. Default bias.

Read the full article at NerdWallet.

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