Mastercard’s new “selfie authentication” takes advantage of photo feature popularity

The selfie. Few know how or why it became such a popular photo style, but there’s no denying that it’s caught on with consumers and manufacturers alike. Taiwanese manufacturer HTC has had something to do with its success, and Sony and Samsung, among others, have decided to hop aboard the trending bandwagon. At the same time, however, the selfie’s popularity has been just that: a nice photo style that doesn’t do anything except showcase the user taking the picture. That’s nice, but it isn’t enough to make the new photo relevant.

Mastercard, however, is looking to utilize the selfie in a way no one else has done before. The card company is creating its own selfie authentication for its own credit card. The new selfie authentication will allow users to take a picture in order to validate their identity, after validating the purchase of the item in question. Read more....


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